The club is pleased to announce the introduction of a Student Gate for all home games next season.
Upon production of a valid matriculation card, all students will gain access to Somerset Park for just £8.
Commercial manager, Graeme Miller, said: “One of our main aims is to reach out to younger fans and we feel this is a great way to do it.
“The town of Ayr has a massive student population and among them will be many football fans looking to call a team their own.
“We want to make Ayr United their home on a Saturday afternoon and improve our links with organisations like Ayrshire College and the University of the West of Scotland.”
Team boss Mark Roberts added: “It would be great to get some new faces through the turnstiles and anything that helps roar our boys on is a positive in my book.”
The club is also looking to set up a Parent and Child gate for reduced family prices. More details to follow